Director of Digital Brand Marketing and Membership Acquisition

Remote (Full Time Position)

COMPANY

Frequency is an emotional wellness platform that offers daily live streamed and on-demand breathwork classes. Our mission is to provide emotional and mental well-being in an ever increasing stress filled world. We offer a digital membership subscription which allows members to enjoy on demand videos and daily live streamed breathwork classes from the comfort of their own living room. This is a special opportunity to be a part of a true family and drive the next frontier of self-care, mental and spiritual wellness, and emotional health.

POSITION:

As FREQUENCY’S Director of Digital Brand Marketing and Membership Acquisition, you will be responsible for building our wellness brand and scaling our digital memberships. The ideal candidate will have significant proven experience in both brand building and scaling membership programs through digital marketing and partnerships. As part of a growing team, you will be hands-on in both strategy and execution.

RESPONSIBILITIES:

  • Plan, write, design, and execute integrated strategies to grow memberships, increase retention, and build a strong prospect pipeline.
  • Develop a system for tracking and maintaining high quality data to deliver aligned/cost effective leads.
  • Define customer profiles through research and analysis to identify acquisition channels, opportunities for remarketing, and product upsell.
  • Build campaigns where you coordinate all parts of the digital experience and conversion funnel from design through to membership and tracking.
  • Monitor, review, and take ownership for optimisation of every online and offline acquisition channel and flow (PR, Events, SEM, Digital, Sales, SEO, Partners & others).
  • Implement & manage SEM performance acquisition campaign
  • Manage and oversee budget allocation/planning.

QUALIFICATIONS:

  • 5+ years digital marketing experience in performance acquisition, ideally at a consumer wellness startup or established brand.
  • Extensive proven prior experience in strategizing and executing the successful scaling of a digital brand and membership based platform
  • 4 - 5 years hands on experience in managing digital marketing performance with firm CPA and LTV targets (Adwords, Facebook Advertising, Google Content Network, YouTube Branded Channels, etc).
  • Strong understanding of SEO, Content Acquisition and Google Analytics.
  • Deep understanding of data analytics and analysis; be able to make sense of data and use it to increase site usability, create viral marketing, and increase conversion rates
  • Cross-channel strategy experience; know how to use multiple channels including organic and paid social, PPC, blogs, email marketing, and more to drive quality traffic to websites, landing pages, and key pieces of content.
  • Strategic thinker and tactical executor – able to shift from analytical and detailed focus to operational executor, as demonstrated in experience & professional attributes.
  • Self-starter and high degree of motivation to work in a fast-paced environment with the ability to thrive under minimal guidance.
  • Strong skills across Excel, Powerpoint, and other standard softwares needed to effectively fulfill responsibilities. Implementation skills for Digital Marketing and PPC platforms (AdWords, Facebook Advertising, Google Content Network, etc).

HOW TO APPLY

Please send resume and cover letter to: contact@frequencymind.com.

  • Use “Membership and Brand Marketing” as the subject line.
  • Include your name and a link to your LinkedIn profile
  • Share three recommendations on how you would prioritize scaling FREQUENCY over your first thirty days based on your initial impressions (https://frequencymind.com/).

We will be in touch with you regarding next steps.


Frequency is an equal opportunity employer, and diversity is a core part of the values of our company. This directly impacts our ability to solve complex problems within our work in the most just way. We do not discriminate on the basis of race, religion, color, gender, gender identity, sexual orientation, age, marital status, disability - these have no influence on our hiring decisions.

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